802 Credit Union Naming and Branding Campaign
802 Credit Union BRAND WORKSHOP Finding Uniqueness We began by working to identify the institution’s unique advantages. After interviewing señor leadership, we […]
Tag: merger
OneLocal Everyday Banking
What’s better than two great local banks? https://vimeo.com/790594324/179b7dcc6b?share=copy Brand Workshop Laying the groundwork First, to ensure consistent messaging around the merger, we […]
Ledyard Bank: A Unified Brand for a Fragmented Market
Ledyard Bank: A Unified Brand for a Fragmented Market
Winning Bank Merger Strategies Part 1: Engage Customers
Having a strong merger communication strategy is critical to the bank’s customer experience throughout the transition. DOWNLOAD THE WHITEPAPER Download the complete copy […]
For Merged Banks, Stackpole-PPG Brand Workshops Yield Distinctive New Identity
For Merged Banks, Stackpole-PPG Brand Workshops Yield Distinctive New Identity In 2022, Norwood Bank and Foxboro Federal Savings merged and decided to […]
Winning Bank Merger Strategies Part 2: Employee Buy-in
Having a strong merger communication strategy is critical to the bank’s customer experience throughout the transition. DOWNLOAD THE WHITEPAPER Download the complete copy […]